Strong finances.

Stronger business.

At Eagle Eye Accounting, I keep a sharp eye on your books so you can grow your membership without the weight of financial stress.

Group of diverse people practicing yoga in a well-lit studio, sitting in a kneeling position with hands on the floor, eyes closed, and sitting on yoga mats.

Think of me as your financial training partner.

I handle the details of your books and cash flow, while you stay focused on your clients and growth.

People standing in a gym near kettlebells, wearing athletic clothing.

Just like training, your business needs consistency, focus, and a solid plan. That’s where I come in:

Specialized coaching: I specialize in working with gym, yoga, and fitness studio business owners.

Form matters: Every detail of your books is tracked with precision.

Progress tracking: Forecasts and cash flow plans keep your business moving forward.

Strong foundation: Expertise you can trust.

Accountability partner: I am proactive, approachable, and always responsive.

My Services

A woman with a ponytail sitting at a wooden table in a cozy room. The table has a plate of fruit including bananas and green apples, a laptop, papers, and a water glass. In the background, there is a black couch, a leather pouf, a potted plant, and a rug.

Monthly Bookkeeping

Keep your business in shape with accurate reconciliations and organized records that stay as consistent as your workouts.

A woman with long curly brown hair standing in a room, holding a black tabletop, with a gray couch and a beige door behind her.

Clear Reporting

Track your financial progress like you track your members’ results, with easy-to-read reports that highlight strengths and areas for improvement.

A person with curly hair sitting on the floor in a gym or fitness room, wearing a sleeveless shirt and colorful sneakers, looking at a laptop. There are two red dumbbells, a water bottle, and a black bottle on the floor nearby, with a wooden wall in the background.

Cash Flow Forecasting

Plan ahead like a training cycle, anticipating challenges and opportunities so your always prepared for what’s next.

A man helps a woman do yoga or stretch in a room with a large window and curtains.

Advisory Support

Think of this as your financial coach. Fractional CFO services that give you the strategy and accountability you need to hit your business goals.

Your finances deserve the same attention as your training. Let’s strengthen your numbers together.

Close-up of a smiling woman with brown hair wearing a maroon top and a silver necklace outdoors.

I’m Valerie, a gym enthusiast who believes your finances should be as strong and flexible as your business. With years of experience in accounting, finance, and operations — and a genuine passion for the fitness community — I bring both detail and foresight to your books.

Let’s build a stronger financial future for your business, together.

Meet Your Financial Coach

It would be difficult to exaggerate the confidence and peace of mind that I have experienced as a result of working with Valerie. After many years of teaching, I opened a yoga school to pursue a dream and have an impact, but was unprepared for the financial expertise that would be required. Valerie came on board when I was attempting to integrate information from multiple payment platforms, and she quickly helped me utilize the software in a clear, sustainable way. Valerie has helped me organize and prepare tax documents, track down details about fees and payments and helped me evaluate important projection numbers that affect the future of the business. For solopreneurs and small business owners who follow their passion but lack financial skill and confidence, Valerie will help you see the meaning behind the numbers and create a workable infrastructure for your company — all without judgment or criticism — so that you focus on doing what you do best. I cannot recommend her highly enough, and encourage you to call her today. You’ll be glad you did!”

Angie Norwood, Continuum, A School of Shadow Yoga

Two women are doing a plank exercise on yoga mats in a gym, one woman is in the foreground and the other slightly behind her, both are stretching their arms forward and looking down.

Build a Stronger Financial Foundation

From downloadable checklists to expert recommendations, explore resources created specifically for gyms, studios, and fitness professionals.

Let’s build a stronger financial future for your business, together.

Let Eagle Eye Accounting keep a sharp eye on your books — so you don’t have to.